“Riqueza Cultural” PREMIUM is presented in a beautiful glass bottle, manufactured through a semi-artisan process, whose morphology evokes the “damajuanas”: glass containers generally lined with wicker, where at the beginning of the distillation of this elixir of the gods, our ancestors kept the best tequilas. The word damajuana comes from the French “dame-jeanne” and refers to an anecdote about Queen Juana I of Naples, who became interested in the manufacture of bottles, managing to make one above the size considered normal. This bottle and the others of its kind that were made later, were given the name of dame-jeanne or “dama-juana”.